ECOFIN

Ecofin is a brand identity project for a home-based aquaponics system that promotes self-sustaining food growth in urban environments. The visual identity is anchored by a minimalist logo in which fish fins transform into sprouting leaves, symbolizing the symbiotic relationship between aquatic life and plant cultivation. A natural color palette of deep forest and lime greens reinforces ideas of ecological balance, resilience, and renewal across digital and physical touchpoints, including interfaces, billboards, and eco-friendly tote bags. Paired with clean Aktiv Grotesk and Gellix typography and organic imagery, Ecofin positions itself as a modern, professional approach to sustainable city living.